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Phong LeIndependent consulting

Software engineering & AI automation

Build your product.Simplify the work behind it.

I help startups and small teams build web products, connect their tools, and automate repetitive work. Hands-on engineering, with a clear problem to solve and a practical result to work toward.

Where I can help

Experienced engineering for a specific problem.

Product & frontend engineering

Build a new web product or improve the one you have. I can help turn a focused idea into an MVP, implement a product feature, or improve an existing React and TypeScript application.

Web applications · MVPs · Product features · Frontend performance

AI automation & integrations

Connect the tools your team already uses and reduce repetitive work. Start with the workflow, decide where AI is useful, and build an integration with clear checks and human review where needed.

Internal tools · API integrations · AI-assisted workflows

Technical review & debugging

Get another pair of experienced eyes on a difficult engineering problem. Review an implementation, investigate a performance issue, or work through a technical decision with concrete next steps.

Code review · Architecture review · Performance · Debugging

Example engagements

A few ways to start.

These are examples of possible work. The scope would depend on your product, team, and constraints.

Working together

Clear scope. Direct collaboration.

  1. Start with the problem

    Share what you are building, what is getting in the way, and what a useful outcome would look like.

  2. Agree a focused scope

    Work through the constraints and decide on the deliverables, approach, and how we will assess the result.

  3. Build, review, and hand over

    Keep progress visible, check the work against the agreed outcome, and provide the code and notes your team needs to carry it forward.

About Phong

Product engineering experience. Practical judgment.

My background includes engineering roles at Canva, Facebook, and Shopee. I focus on product software and developer workflows, and bring that experience to the decisions and details of the work.

More about me

Start a conversation

What would you like to build or make simpler?

Send a short note on LinkedIn about your project or the workflow you want to improve. We can start by working out whether I can help.

Connect on LinkedIn